Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. This policy explains what cookies and tracking technologies MoonwalkAI uses, which ones fire for all visitors, which require your consent, and how you can control them.

1. Essential Cookies

Always active — cannot be disabled

Required for the platform to function. Without these, you cannot log in or use the service.

• Authentication cookies — keep you logged in to your account
• Security cookies — protect against fraud and unauthorized access
• Session cookies — maintain your session while using the platform
• Consent cookies — remember your cookie preferences

2. Analytics Cookies

Consent-controlled — anonymized mode active by default

Google Analytics 4

We use Google Analytics 4 with Consent Mode v2. This means:

• Without consent: GA4 fires in anonymized/cookieless mode — no cookies set, no User-ID stored, only aggregated signals used
• With consent: GA4 sets the _ga cookie, enables full session tracking and conversion attribution

You control this via our cookie banner. Declining analytics keeps GA4 in anonymized mode.

Microsoft Clarity

Where enabled, Clarity provides session recordings and heatmaps to help us understand how users interact with the platform. No personally identifiable information is collected. Governed by Microsoft's Privacy Statement.

3. Advertising and Marketing Pixels

Active for all visitors — opt-out available

The following pixels fire for all visitors regardless of cookie consent. They do not set cookies in the traditional sense but transmit event data to third-party ad platforms. Under CCPA/CPRA, this constitutes "sharing" personal information for cross-context behavioral advertising. See the opt-out options below.

Facebook / Meta Pixel

• What it does: Sends page view and conversion events (signups, purchases) to Meta
• Why we use it: Ad campaign attribution and remarketing audience building
• Data sent: Page URL, event type, hashed identifiers where available
• Meta's policy: Meta Privacy Policy

TikTok Pixel

• What it does: Sends page view and conversion events to TikTok
• Why we use it: Ad campaign attribution and remarketing audience building
• Data sent: Page URL, event type, hashed identifiers where available
• TikTok's policy: TikTok Privacy Policy

4. Preference Cookies

Consent-controlled

Remember your settings to improve your experience:

• Theme preferences — dark/light mode choice
• Video preferences — quality and playback settings
• Form data — temporarily store form inputs to prevent data loss

5. How Long Do Cookies Last?

6. Your Choices and Opt-Outs

Cookie Banner

Use our cookie consent banner to accept or decline analytics and preference cookies. Declining keeps Google Analytics in anonymized mode. Note: advertising pixels (Meta, TikTok) are not controlled by the banner — see opt-out options below.

Advertising Pixel Opt-Outs

• California residents (CCPA): Email [email protected] with subject "Do Not Sell or Share My Personal Information" — processed within 15 business days
• Meta: Manage ad preferences at facebook.com/adpreferences
• TikTok: Manage ad preferences in TikTok Settings → Privacy → Ads
• Browser-level: Use an ad blocker or browser privacy extension to prevent pixel scripts from loading

Browser Settings

Most browsers let you view, delete, and block cookies:

7. Impact of Disabling Cookies

Disabling essential cookies will break the platform — you will not be able to log in. Disabling other cookies has minimal impact on functionality:

• Analytics off — we lose visibility into feature usage and errors, but the platform works normally
• Preferences off — theme and settings won't be remembered between sessions
• Pixels blocked — you may see less relevant ads on Meta and TikTok

8. Changes to This Policy

We will update this Cookie Policy when we add or remove tracking technologies, or when legal requirements change. Material changes will be communicated via an in-platform notice. The "Last updated" date at the top reflects the most recent revision.

9. Contact